CASE STUDY: KINDER GIRL WORLD DAY

We are relentless when it comes to networking, especially when it’s for a good cause. Year one of Kinder Girl World Day was an overwhelming success, yielding millions of impressions through visibility created by athletes, celebrities, organizations, and influencers.

Client Name:

Fearlessly Girl

Overview:

FearlesslyGiRL, an internationally recognized organization dedicated to creating a Kinder Girl World in schools and communities across North America, sought to the launch of the first ever Kinder Girl World Day on May 21, 2019 – a day that puts a stop to toxic behavior among girls online, and replaces it with kindness and confidence building.

Using the power of social media, CFC helped 2019 Kinder Girl World Day become an overwhelming success, yielding millions of impressions and engaging female athletes, celebrites, and major organizations across the world.

Our Approach:

Build the Tools

One of our first task was to build a 2020 Kinder Girl World Day tookit to share with potential participants. The toolkit included:

Branded and Customizable Graphics
Press Release Templates
Email Campaign Templates
Logo and Photo Files
Key Messaging and Talking Points

Do the Outreach

Champions, partners, sponsors, influencers, and program participants were critical to the success of #KinderGirlWorldDay and required strategic planning to activate their networks.

The CFC team took our official toolkit and reached out to our connections, their connections, and their connections’ connections. We also did the heavy lifting of direct messaging like-minded organizations online to help spread the word.

Plan the “Run of Show”

Once we had the commitment of participants, we created and share a strategic plan for the timing of social media posts, press release distribution, email campaigns, etc.

The results was a highly coordinated effort that spread beyond our contacts, ultimately reaching girls, women, and organizations all over the world.