CASE STUDY: GIVING GAMES

Winner of the 2020 SportsTravel Event of the Year, the Giving Games found opportunity in adversity by bringing together Olympic and Paralympic sports to support and sustain athletes as they train ahead of the rescheduled 2021 Olympic and Paralympic Summer Games in Tokyo.

Client Name:

20+ Olympic and Paralympic Non-Governing Bodies (NGBs)

Overview:

The postponement of the Tokyo Games was devastating to many USA sports and their National Governing Bodies (NGBs). They faced, and are still facing, extraordinary financial decisions, especially with the cancellation of most, or all, of their domestic competitions.

CFC created multiple fundraising opportunities to help bring the American people together in support of our athletes through the Giving Games. We also pulled together more than 20 NGBs to participate and raised over $350,000.

Our Approach:

Create Giving Options

When CFC first came up with the idea for the Giving Games, we knew we needed to provide multiple giving options for the general public, grassroots donors, major donors, and lapsed donors.

The Giving Games comprised of an OFFICIAL BUZZFEED QUIZ, a chance to help set the world record for most donations made in 24 hours, and an ongoing “Medal of Giving” leaderboard for the top donors in each sport (Gold, Silver, and Bronze medals were actually created and awarded).

Tell Athlete Stories

From Racquetball to Wheelchair Rugby, Weightlifting to Surfing, Boxing to Gymnastics, we knew we had to help bring awareness to the amazing stories of our U.S. athletes.

News coverage included: Good Morning America, USA Today, ESPN, and Fox Sports.

READ ATHLETE STORIES

Provide the Tools

The success of the Giving Games can be attributed to coordinated effort among all our participating NGBs. In addition, many NGBs gained NEW DONORS and NEW TOOLS to continue their giving campaigns beyond this campaign.

CFC provided each NGB: a fully customizable Giving Games graphics kit, complete social and email communications content calendar, press release templates, marketing videos, and overall fundraising guidance.